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EuroGlaces is the voice of ice cream industry in Europe. Its role is to help its members to operate in the best possible regulatory & legislative framework at EU level, to communicate the ice cream industry's values and concerns to EU regulators, consumers associations and the media. Websiteprojects was asked to rethink and review completely the graphic design of EuroGlaces web presence. A strong focus on new branding was set to achieve a fresher communication and a more appealing graphic design. This included also the revamping of EuroGlaces logo by using new colours and font. Different site graphic design options were proposed until reaching the final one. The concept design was built around a story to tell through a strong set of images where to couple ice-cream ingredients and flavours pictures, with others on “moments” of people's life accompanied by ice cream. The members' area was redesigned completely to make its navigation more usable and all documents more accessible. To enhance the members’ area, a custom tool was developed to manage internal meeting agenda and attendees' registration. |
Services delivered:
Domain: www.euroglaces.eu |